The No Fartin’ Around Show | Digital Marketing Strategies For Disruptive Brands

8. Attracting More Pre-sold Clients - Mind Messaging Series Part 1

In this episode, host Ashley and guest, Rachel dive deep into the reasons why potential clients might not be buying your offers and what you can do to shift into attracting more pre-sold clients. The focus is on understanding ideal clients and the results they desire, emphasizing clarity in messaging and marketing strategies.

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Key Points Discussed:

1. The Vagueness Trap:

   • Many marketers fall into the trap of vague messaging when promoting results.
   • Highlighting the importance of specificity over generality in marketing.

2. Understanding Client Needs:

   • Shift from "helping clients make more money" to addressing the specific challenges clients face.
   • The importance of identifying the one thing clients believe is hindering their success.

3. Marketing for High-Caliber Clients:

   • Higher caliber clients prefer specificity over generality.
   • The need to articulate not just the result but also the reason clients believe they haven't achieved it.

4. Nuances of Messaging:

• Subtle shifts in language to connect with clients on logical and emotional levels.
• Understanding the client's perspective and speaking directly to their thoughts and desires.

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Conclusion:

• Clarity in messaging, understanding client needs, and creating a precise ideal client profile are key to attracting the right audience and boosting sales.

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Keywords: Digital Marketing, Ideal Clients, Marketing Strategies, Client Resistance, Clarity in Messaging, Offer Creation, High-Caliber Clients, Copywriting skills.

 

RESOURCES

Yeah, I'm making stink about this because I have put ALL my resources in one place - yay efficiency! 

From hypnotherapy tracks, guides and masterclasses, OR anything I mention in the episodes, you can find them HERE. 

Connect with Ashley :

I'm the most profound and intellectual here -->Facebook

I'm the most shouty, silly and scattered here -->TikTok

I'm the most ranty and random here ---> Email

 

 

7. Creating a Wealthy Identity with Shayla Locklear

Join me as I speak with Shayla Locklear, an expert in business development and wealth psychology, all about wealth vs. rich mindset and what it looks like to work with high-net worth individuals.  

Some of the topics covered:

1. Money Mindset Transformation & Identity Work:

   • Shayla underscores the imperative need to revolutionize your money mindset, a crucial aspect for marketing success.

2. Top-Down vs. Bottom-Up Marketing Impact:

   • Shayla introduces the concept of the top-down approach, highlighting the potential marketing impact of supporting high-profile individuals.
   • The conversation delves into the contrast between top-down and bottom-up marketing mentalities, dissecting their influence on personal and professional growth.

3. Crafting Marketing Strategies for High-Net-Worth Clientele:

   • Shayla shares her wealth of experiences in marketing to ultra high net worth individuals, revealing unique challenges and marketing opportunities in this niche.
   • The hosts discuss the paramount importance of authenticity and brand consistency, especially in high-profile marketing environments.

4. Humanizing Wealth in Marketing:

   • The conversation navigates the idea of humanizing superhuman individuals, breaking down stereotypes and exploring innovative marketing approaches.
   • Shayla sheds light on her unique marketing approach, making high-net-worth experiences relatable and accessible through authentic branding.

5. Strategic Money Mindset Marketing:

Shayla offers a sneak peek into her bespoke approach to shifting money mindsets, intertwining psychological insights with strategic marketing tactics.

 

 

Connect with Shayla

• • www.theshaylalocklear.com 
  • https://www.facebook.com/shayla.locklear

Conclusion:

• The episode concludes with a resounding message – money is more than just numbers; it's a dynamic element that, when paired with strategic marketing and a transformative mindset, can lead to remarkable success.

RESOURCES

Yeah, I'm making stink about this because I have put ALL my resources in one place - yay efficiency! 

From hypnotherapy tracks, guides and masterclasses, OR anything I mention in the episodes, you can find them HERE. 

Connect with Ashley :

I'm the most profound and intellectual here -->Facebook

I'm the most shouty, silly and scattered here -->TikTok

I'm the most ranty and random here ---> Email

 

6. Creating Specificity In Your Messaging

In this podcast episode, Ashley talks about the importance of moving beyond broad characteristics or demographics in your marketing. Instead, the focus is on marketing to specific situations, making the content more relatable and impactful. Ashley shares personal anecdotes and client stories to illustrate the power of highlighting specific scenarios. The approach transforms the concept of a niche, making it more dynamic and personalized.

Key Learnings:

1. Emphasize specific situations over generalized characteristics in marketing:

   • So that you can connect with your audience on a deeper level by addressing their specific experiences and challenges.

2. Personalize content by sharing relatable anecdotes and client stories:

   • So that you can create a more engaging and authentic narrative that resonates with your target audience.

3. Move away from traditional demographic-focused marketing:

   • So that you can break free from limiting stereotypes and better tailor your message to diverse and individual needs.

4. Highlighting specific scenarios can create a more impactful and resonant message:

   • So that you can effectively communicate the value of your product or service in real-life situations, making it more compelling.

5. Transforming the concept of a niche to be more dynamic and personalized leads to more effective marketing:

   • So that you can position your brand uniquely and stand out in a crowded market, attracting clients who resonate with your tailored approach.

RESOURCES

Yeah, I'm making stink about this because I have put ALL my resources in one place - yay efficiency! 

From hypnotherapy tracks, guides and masterclasses, OR anything I mention in the episodes, you can find them HERE. 

Connect with Ashley :

I'm the most profound and intellectual here -->Facebook

I'm the most shouty, silly and scattered here -->TikTok

I'm the most ranty and random here ---> Email

 

5. A Subconscious Belief That Wrecks Your Messaging

In this episode, Ashley explores the often overlooked connection between mindset and messaging in the realm of marketing. Emphasizing that attracting clients aligns with the way you communicate, Ashley delves into the impact of subconscious thoughts on messaging, sales processes, and overall business strategies. By dissecting the nuances of subconscious beliefs, the episode highlights how addressing mindset can profoundly enhance the effectiveness of marketing efforts.

Key Takeaways:

1. Mindset-Messaging Duality: Uncover the powerful link between your mindset and the messages you convey in your marketing, so that you can align your thoughts with strategic communication.
2. Subconscious Influence: Recognize the subconscious beliefs shaping your messaging, sales processes, and business decisions, so that you can address and transform limiting thoughts.
3. Efficiency through Alignment: Streamline your marketing and sales processes by aligning them with your authentic mindset, so that you can attract clients more effortlessly.
4. Overcoming Overcomplication: Avoid creating unnecessary hurdles in your offers and sales processes driven by subconscious beliefs, so that you can simplify and enhance client experiences.
5. Mindset-Strategy Synergy: Embrace the synergy of mindset and strategy, understanding that a strong mindset amplifies the impact of your business strategies, so that you can achieve greater success in your entrepreneurial journey.

RESOURCES

Yeah, I'm making stink about this because I have put ALL my resources in one place - yay efficiency! 

From hypnotherapy tracks, guides and masterclasses, OR anything I mention in the episodes, you can find them HERE. 

Connect with Ashley :

I'm the most profound and intellectual here -->Facebook

I'm the most shouty, silly and scattered here -->TikTok

I'm the most ranty and random here ---> Email

 

4. Selling is NOT Serving

Ever heard the phrase "Selling is Serving" and it just didn't resonate? In this episode, Ashley digs into the unconventional thoughts around why this phrase is causing more harm than good by evoking subconscious responses based on individual experiences and programming.

Key Learnings:

• The power of neurolinguistic programming (NLP) in marketing and sales.
• Words and phrases can have different meanings based on individual experiences and subconscious programming.
• Changing the meaning of words can lead to shifts in beliefs and behaviors.
• Authentic messaging is crucial for effective marketing.
• Realigning with phrases that resonate personally can enhance communication and connection.
• Understand the impact of subconscious beliefs on marketing and sales.
• Redefine phrases that may not align with your authentic messaging.
• Implement NLP techniques to create more effective and resonant communication.
• Recognize the importance of authenticity in marketing strategies.
• Enhance your ability to connect with your audience through mindful language use.

RESOURCES

Yeah, I'm making stink about this because I have put ALL my resources in one place - yay efficiency! 

From hypnotherapy tracks, guides and masterclasses, OR anything I mention in the episodes, you can find them HERE. 

Connect with Ashley :

I'm the most profound and intellectual here -->Facebook

I'm the most shouty, silly and scattered here -->TikTok

I'm the most ranty and random here ---> Email

 

3. Speaking To The Right Level Of Client In Your Messaging With Parmees Yaz

Join us in this episode as we delve into the world of personal branding and messaging with the incredible Parmees Yaz. 

Main Topics In This Episode:

• How to embrace your Uniqueness factor in Personal Branding
• The Nuances of Expertise and Individuality

We explore the nuances of expertise and individuality in personal branding and discuss how speaking to a specific audience doesn't require being the "go-to expert" in the industry. We also dismantle the notion of competition within the same niche, emphasizing that different styles attract different ideal clients. 

• Shifting Perspectives and Effective Messaging

We share valuable insights into shifting perspectives and crafting compelling messages. Understand the impact of changing someone's mindset and discover the art of questioning industry norms.

Key Takeaways:

• Authenticity is a powerful tool in personal branding.
• Embrace uniqueness; it is your strength, not a threat.
• Avoid the competitive mindset; there's room for everyone.
• Expertise is subjective; different styles attract different clients.
• Shift perspectives through effective messaging and content creation.

Connect with Parmees Yaz:

• Facebook: https://www.facebook.com/parmees.fit
• Instagram: https://www.instagram.com/parmees__/

RESOURCES

Yeah, I'm making stink about this because I have put ALL my resources in one place - yay efficiency! 

From hypnotherapy tracks, guides and masterclasses, OR anything I mention in the episodes, you can find them HERE. 

Connect with Ashley :

I'm the most profound and intellectual here -->Facebook

I'm the most shouty, silly and scattered here -->TikTok

I'm the most ranty and random here ---> Email

 

 

2. The ”I need to think about it” objection

In this Episode, Ashley breaks down her very unconventional viewpoint on the "I need to think about it" objection, as well as the term "objection" in general.

In This Episode You Will Learn:

• How to address "objections" in the context of a sales call.
• How to eliminate all objections on a sales call and Sell without Selling
• The Subconscious pattern that 99% of your clients have
• The difference between coaching and selling

RESOURCES

Yeah, I'm making stink about this because I have put ALL my resources in one place - yay efficiency! 

From hypnotherapy tracks, guides and masterclasses, OR anything I mention in the episodes, you can find them HERE. 

Connect with Ashley :

I'm the most profound and intellectual here -->Facebook

I'm the most shouty, silly and scattered here -->TikTok

I'm the most ranty and random here ---> Email

 

 

1. What Are You Actually Selling

In this episode, Ashley talks about taking a client-focused marketing approach that delivers tangible transformations for clients, highlighting authenticity, uniqueness, and the avoidance of manipulative tactics. Quality content creation, shorter sales cycles, and being recognized as the best in the field are key objectives, with a balance between relatability and relevance.

In This Episode You Will Learn:

• Client-Centric Transformation: How to Prioritize delivering tangible results and transformations for clients.
• Authenticity and Uniqueness: Stand out by being authentic and presenting a unique value proposition.
• Quality Over Quantity: Emphasize the creation of high-quality, impactful content over excessive posting.
• Recognition as the Best: Articulate differences to position oneself as the best in the industry.
• Balancing Relatability and Relevance: Create content that is both relatable and relevant to the target audience.

So that you can: Improve your messaging and marketing strategy by focusing on authentic client transformations, creating high-quality content, and establishing a unique and recognized position in your industry.

 

RESOURCES

Yeah, I'm making stink about this because I have put ALL my resources in one place - yay efficiency! 

From hypnotherapy tracks, guides and masterclasses, OR anything I mention in the episodes, you can find them HERE. 

Connect with Ashley :

I'm the most profound and intellectual here -->Facebook

I'm the most shouty, silly and scattered here -->TikTok

I'm the most ranty and random here ---> Email