The No Fartin’ Around Show | Digital Marketing Strategies For Disruptive Brands

18. Procrastination & Overcommitment As An Advantage with Spencer Burnett

Spencer Burnett is a serial entrepreneur who started his first legitimate business at the age of 17 but had the itch for entrepreneurship at the age of 8. He specializes in deconstructing the psychology of the minds and the functionality in humans so they can use systems in order for them to scale their business. I am excited to have him on the show because I am sort of a fan, so let's get into the show!

What You Will Learn:

• Why Shame Isn't Bad
• Using Procrastination To Your Advantage
• Why You DO Care What People Think

RESOURCES

Yeah, I'm making stink about this because I have put ALL my resources in one place - yay efficiency! 

From hypnotherapy tracks, guides and masterclasses, OR anything I mention in the episodes, you can find them HERE. 

Connect with Ashley :

I'm the most profound and intellectual here -->Facebook

I'm the most shouty, silly and scattered here -->TikTok

I'm the most ranty and random here ---> Email

 

17 - How to Add More You Into Your Marketing

In this episode, Ashley dives into what it is important to infuse more of you into your brand messaging (and it's not to be more authentic!) and the one mindset shift that will allow you to do so.

Ashley then dives into a personal example of her Aquarius moon, north node and Venus in her 5th house of creativity and self expression to show how using astrology has allowed her to infuse the magnetic pieces of her into her brand. 

Ashley also discusses Taylor Swift's astrological chart, highlighting how Swift's Venus in Aquarius influences her unique style and innovative approach to marketing. She emphasizes the importance of authenticity and embracing individuality, drawing parallels between Swift's success and the power of owning one's astrological attributes.

Ashley also shares personal anecdotes about how her own Aquarius placements have influenced her branding and marketing endeavors. From rebranding her podcast with a quirky theme to crafting content that resonates with her audience, she demonstrates the practical application of astrology in branding and content creation.

Key Points:

1. Understanding astrological placements, such as Venus in Aquarius, can inform marketing strategies and branding efforts.
2. Authenticity and embracing individuality are essential for building genuine connections with an audience.
3. Personal anecdotes illustrate how astrology can be integrated into branding and marketing to create engaging content.
4. The host offers insights into her unique approach to working with clients, combining astrology, human design, and marketing strategy.
5. By aligning energetically and strategically, individuals can leverage their unique strengths to connect with their ideal audience authentically.

6. RESOURCES

   Yeah, I'm making stink about this because I have put ALL my resources in one place - yay efficiency! 

   From hypnotherapy tracks, guides and masterclasses, OR anything I mention in the episodes, you can find them HERE. 

   Connect with Ashley :

   I'm the most profound and intellectual here -->Facebook

   I'm the most shouty, silly and scattered here -->TikTok

   I'm the most ranty and random here ---> Email

    

16. Unintentionally Speaking To Your Worst Clients

Join Ashley Mae as she talks about why it is important to infuse your unique personality in your content and how it will always connect more deeply your audience and attract potential clients effortlessly. Additionally, how you use the role of astrology and human design in understanding and leveraging one's unique traits for effective messaging.

Key Points:

• Embracing authenticity and individuality in marketing can lead to deeper connections with the audience.
• Sharing unique perspectives and injecting personality into content helps marketers stand out in a crowded digital landscape.
• Understanding one's natural inclinations through astrology and human design can enhance messaging effectiveness.
• Authenticity not only makes marketing more enjoyable but also more effective in attracting the right audience.
• Crafting compelling marketing messages requires self-awareness and a deep understanding of one's unique traits and communication style.

RESOURCES

Yeah, I'm making stink about this because I have put ALL my resources in one place - yay efficiency! 

From hypnotherapy tracks, guides and masterclasses, OR anything I mention in the episodes, you can find them HERE. 

Connect with Ashley :

I'm the most profound and intellectual here -->Facebook

I'm the most shouty, silly and scattered here -->TikTok

I'm the most ranty and random here ---> Email

 

15. Doing The Dark Work With Anthony Trucks

Join Ashley as she interviews former NFL Athlete, American Ninja Warrior on NBC, international speaker, host of the Aww Shift podcast, author of the “Identity Shift” book and her personal coach, Anthony Trucks. 

In this episode Anthony breaks down the behind the scenes on what it takes to succeed in a very unique and inspiring way. 

Topics include marketing, self development, mindset and motivation. You will truly leave the episode changed!

RESOURCES

Yeah, I'm making stink about this because I have put ALL my resources in one place - yay efficiency! 

From hypnotherapy tracks, guides and masterclasses, OR anything I mention in the episodes, you can find them HERE. 

Connect with Ashley :

I'm the most profound and intellectual here -->Facebook

I'm the most shouty, silly and scattered here -->TikTok

I'm the most ranty and random here ---> Email

 

14. How your messaging is unclear

Introduction:

• The episode delves into the nuances of effective messaging, exploring the gap between what you intend to communicate and how your ideal clients interpret your message.

Section 1: Messaging Intention vs. Interpretation

• Understanding the subtle differences between your messaging intentions and your ideal client's interpretations is crucial for successful communication.

Section 2: The Four Aims of Ideal Client Interpretation

• Explore the key factors — Assets, Actions, Abilities, and Awareness — that shape how your ideal clients interpret your message.

Section 3: Common Messaging Mistake

• Learn to avoid the common mistake of telling your ideal clients what they already know and discover ways to keep your messaging fresh and engaging.

Section 4: Going Deeper: The Importance of Context

• Understand the significance of providing deep context in your messaging to prevent misinterpretation and enhance communication.

Section 5: The Role of Framing in Effective Messaging

• Delve into how framing, including addressing the problem, presenting the desired outcome, and seeking feedback, can significantly impact the effectiveness of your message.

Section 6: Understanding Your Client's Core Beliefs and Desires

• Explore why a deep understanding of your ideal client's core beliefs and desires is paramount for crafting messages that resonate and drive engagement.

Conclusion:

• Summarize the key takeaways: effective messaging involves aligning intentions with interpretations, addressing common mistakes, providing context, utilizing strategic framing, and understanding your client's core beliefs.

RESOURCES

Yeah, I'm making stink about this because I have put ALL my resources in one place - yay efficiency! 

From hypnotherapy tracks, guides and masterclasses, OR anything I mention in the episodes, you can find them HERE. 

Connect with Ashley :

I'm the most profound and intellectual here -->Facebook

I'm the most shouty, silly and scattered here -->TikTok

I'm the most ranty and random here ---> Email

 

 

13. Shifting ”pain point” marketing

In this episode, Ashley shares how to shift out of the traditional "Pain Point" Marketing techniques that are widely taught in the industry to attract clients who actually take action. 

Key Takeaways:

1. Shifting Thoughts Framework: The episode revolves around Ashley's innovative "Shifting Thoughts Framework" in marketing. Traditionally, entrepreneurs are taught to sell based on pain points, emphasizing the client's struggles and then presenting their offer as the solution. The host argues against this approach, highlighting the negative impact it has on both sides of the marketing equation.

2. Negative Emotion in Marketing: Ashley explores the consequences of selling on negative emotions and pain points. She discusses how this strategy often leads to clients entering programs with a sense of desperation, driven by negative feelings. This approach, she contends, sets the stage for potential disappointment and the creation of codependent relationships.

3. Unintentionally Making Ideal Clients Wrong: A compelling revelation is shared about how entrepreneurs unintentionally make their ideal clients wrong by emphasizing pain points. Ashley suggests that this tactic creates a dynamic where the client is portrayed as helpless, leading to codependency rather than empowerment.

4. Shifting Thoughts in Content Creation: Ashley advocates for a shift in content creation. Instead of focusing solely on pain points, she encourages marketers to address the underlying thoughts that hold clients back. By shifting the client's mindset in content, marketers can attract individuals who are ready to take action and see real results without the need for constant convincing.

Conclusion: The episode concludes with a powerful call to abandon traditional marketing strategies that create dependency and disempowerment. Ashley encourages listeners to embrace a new approach that focuses on shifting the thoughts of their audience, fostering a positive and empowered mindset that aligns with true success.

RESOURCES

Yeah, I'm making stink about this because I have put ALL my resources in one place - yay efficiency! 

From hypnotherapy tracks, guides and masterclasses, OR anything I mention in the episodes, you can find them HERE. 

Connect with Ashley :

I'm the most profound and intellectual here -->Facebook

I'm the most shouty, silly and scattered here -->TikTok

I'm the most ranty and random here ---> Email

 

 

12. Who or How?

How can you put yourself in more situations or circumstances that allow you to think like someone who was at a higher level? This is one of the topics we touch on today’s episode to help you get to that next level and to know if you are ready or not. 

 

What you’ll learn 

• How to Stop struggling with getting to the higher level.
• Practicing what you want.

 

Favorite Quote 

“The who comes before the how”

RESOURCES

Yeah, I'm making stink about this because I have put ALL my resources in one place - yay efficiency! 

From hypnotherapy tracks, guides and masterclasses, OR anything I mention in the episodes, you can find them HERE. 

Connect with Ashley :

I'm the most profound and intellectual here -->Facebook

I'm the most shouty, silly and scattered here -->TikTok

I'm the most ranty and random here ---> Email

 

11. Astro Marketing w/ Katherine Wehler

Join Ashley Mae as she chats with astrologer and new paradigm business and soul coach, Katherine Wehler, all about how to align your marketing with your unique astrologer chart.

In this episode Ashley and Katherine cover where to look in your chart for your ideal client, how to speak to them in a way that provokes change and how to connect with them on a soul level in your marketing.

Topics Include:

What your 11th and 5th house mean in astrology 

Creating messaging around your mercury placement

Breaking down your rising sign

What role you play in your marketing via your MC 

Connect with Katherine Wehler : 

Website : https://www.katherinewehler.com/

FB: https://www.facebook.com/katherine.wehler

 

RESOURCES

Yeah, I'm making stink about this because I have put ALL my resources in one place - yay efficiency! 

From hypnotherapy tracks, guides and masterclasses, OR anything I mention in the episodes, you can find them HERE. 

Connect with Ashley :

I'm the most profound and intellectual here -->Facebook

I'm the most shouty, silly and scattered here -->TikTok

I'm the most ranty and random here ---> Email

 

 

10. Strategies for Attracting Perfect Clients - Mind Messaging Part 3

In this episode, Ashley dives into the intricacies of understanding and connecting with ideal clients through her signature framework known as the "Five A Method." Rooted in the hosts' expertise in hypnotherapy, NLP, and marketing, this method breaks down essential aspects to consider when identifying and attracting clients who align with your services.

Key Takeaways:

• Attracting clients who are aligned with your offerings and at a similar level of knowledge and experience is crucial.
• The hosts highlight the value of working with clients who possess a certain level of awareness and are familiar with concepts integral to your services.
• Subconscious and personal development work is emphasized for building a strong connection with clients and shortening the sales cycle.

Conclusion: The Five A Method provides a comprehensive framework for identifying and attracting ideal clients. By evaluating assets, actions, abilities, awareness, and alignment, businesses can create a more targeted approach to client attraction, fostering stronger connections and more successful outcomes.

 

RESOURCES

Yeah, I'm making stink about this because I have put ALL my resources in one place - yay efficiency! 

From hypnotherapy tracks, guides and masterclasses, OR anything I mention in the episodes, you can find them HERE. 

Connect with Ashley :

I'm the most profound and intellectual here -->Facebook

I'm the most shouty, silly and scattered here -->TikTok

I'm the most ranty and random here ---> Email

 

 

9. What Your Client Actually Wants - Mind Messaging Series Part 2

In this episode, Ashley discusses the critical role of examining what your clients actually want and articulating that specificity in business messaging and marketing 

Key Points:

1. Balancing Emotional and Ego Desires:

   • Highlight the importance of addressing both emotional and ego-based desires.
   • Caution against speaking exclusively to either side, advocating for a blend of both in messaging.

2. Mindset Shifts in Marketing:

   • Acknowledge various mindsets around marketing, particularly obstacles hindering specificity.
   • Challenge the traditional corporate marketing mindset and the need for adaptation in the online marketing landscape.

3. Attracting vs. Repelling:

   • Discuss the shift from a focus on attraction to repulsion as business matures.
   • Stress the significance of repelling non-ideal clients through specificity.

4. Consistency Sabotage:

   • Address the common trap of consistency sabotage, where businesses feel pressure for linear growth.
   • Advocate for a shift from a novice mindset to a CEO leadership approach that values cyclical growth and strategic decision-making.

5. Understanding Client Needs:

   • Encourage a deep understanding of clients, going beyond surface-level desires.
   • Emphasize the value of spending time and effort to understand client experiences and challenges.

6. Fear of Repelling Clients:

   • Discuss the common fear of being too specific and repelling potential clients.
   • Highlight the counterintuitive reality that specificity attracts a more engaged and committed audience.

 

RESOURCES

Yeah, I'm making stink about this because I have put ALL my resources in one place - yay efficiency! 

From hypnotherapy tracks, guides and masterclasses, OR anything I mention in the episodes, you can find them HERE. 

Connect with Ashley :

I'm the most profound and intellectual here -->Facebook

I'm the most shouty, silly and scattered here -->TikTok

I'm the most ranty and random here ---> Email