Effective marketing is a lot like farts - it’s disruptive, distinctive & downright unavoidable. In the digital marketing world where everyone and every company sounds the same, The No Fartin’ Around Show dives deep into the brains behind the brands your ideal clients want to buy from so you can create marketing that is a perfect match to your best fit client. As a fractional CMO specializing in brand messaging strategy and a certified NLP practitioner, your host, Ashley Mae Fernandez, plunges into topics such as client acquisition, subconscious selling, organic marketing strategies, SEO, digital marketing and content marketing to bring you fresh perspectives and tangible steps to high-converting marketing and shortened sales cycles. Along with her knowledge, you will also get no BS advice from top industry disruptors who will talk about what it truly takes to have marketing that makes a big stink (in the best way!)
Episodes
Tuesday Apr 30, 2024
Tuesday Apr 30, 2024
There is one phrase in the marketing world that is widely known that might actually be working against you. In this episode, Ashley breaks down the subconscious downfalls of believing this statement and how it is keeping you from creating content that attracts your ideal clients.
In this episode, Ashley breaks down the following:
- The stages of client awareness in the buying process, emphasizing the importance of targeting clients in stages 4 and 5 so that you can connect with those who are ready to invest in your solution.
- The significance of building trust and showcasing your unique approach so that you can attract clients who are fully aware of their problem and actively seeking a solution.
- The "five A method" for understanding ideal clients, including their assets, actions, abilities, awareness, and attractions, so that you can tailor your messaging to resonate with them effectively.
- The necessity of avoiding generic educational content and instead focusing on providing value and demonstrating your unique solution so that you can attract and convert ideal clients who are already aware of their needs.
RESOURCES
Yeah, I'm making stink about this because I have put ALL my resources in one place - yay efficiency!
From hypnotherapy tracks, guides and masterclasses, OR anything I mention in the episodes, you can find them HERE.
Connect with Ashley :
I'm the most profound and intellectual here -->Facebook
I'm the most shouty, silly and scattered here -->TikTok
I'm the most ranty and random here ---> Email
Thursday Apr 25, 2024
Thursday Apr 25, 2024
We're back for another astrology and Human Design chart break down. In this episode, Ashley & Rachel dive into Shaleen's birth chart looking at certain aspects and how she can use them in her business, content and marketing.
In this episode, Ashley & Rachel break down:
-
Personal Strengths and Challenges: Showing you that astrology charts can unveil your unique strengths and potential hurdles, offering valuable guidance for your marketing endeavors.
-
Alignment with Personal Energies: Demonstrating how aligning your offerings with your innate energies and the needs of your target audience can supercharge your marketing effectiveness.
-
Balancing Masculine and Feminine Energies: Illustrating the importance of balancing assertiveness and nurturing qualities in your marketing strategy, informed by insights from your astrological profile.
-
Addressing Emotional Dynamics: Exploring how astrology sheds light on emotional and psychological patterns, empowering you to create messaging that resonates deeply with your audience's experiences and emotions.
-
Optimizing Communication Strategies: Revealing insights into your communication style and potential communication challenges, enabling you to refine your messaging for maximum impact and connection.
RESOURCES
Yeah, I'm making stink about this because I have put ALL my resources in one place - yay efficiency!
From hypnotherapy tracks, guides and masterclasses, OR anything I mention in the episodes, you can find them HERE.
Connect with Ashley :
I'm the most profound and intellectual here -->Facebook
I'm the most shouty, silly and scattered here -->TikTok
I'm the most ranty and random here ---> Email
Tuesday Apr 23, 2024
Tuesday Apr 23, 2024
Episode Summary: In this episode, Ashley Mae & Rebeca Lima tackle common money mindset hurdles, digging into childhood influences and societal conditioning. From "I'm not good with money" beliefs to gender role stereotypes, they unravel the roots of financial struggles and offer practical tips for a mindset shift towards abundance in your business.
Key Points Discussed:
-
Understanding Money Blocks: explore how early experiences shape our views on money, emphasizing the impact of subconscious beliefs on financial success.
-
Embracing Financial Identity: the importance of adopting a new financial identity through consistent action and mindset shifts, breaking free from self-limiting beliefs.
-
Balancing Mindset and Strategy: Reflecting on personal journeys, Ashley & Rebeca highlight the need for a balanced approach, integrating both mindset and practical strategies for financial growth.
-
Navigating Relationship Dynamics: Sharing anecdotes, they discuss how money beliefs affect relationships and offer insights into fostering equality in financial partnerships.
RESOURCES
Yeah, I'm making stink about this because I have put ALL my resources in one place - yay efficiency!
From hypnotherapy tracks, guides and masterclasses, OR anything I mention in the episodes, you can find them HERE.
Connect with Ashley :
I'm the most profound and intellectual here -->Facebook
I'm the most shouty, silly and scattered here -->TikTok
I'm the most ranty and random here ---> Email
Monday Apr 22, 2024
Monday Apr 22, 2024
Ever wondered what astrology says about you as a business owner? Or how to create marketing using your astrology chart? In this episode, Ashley and guest, Rachel Olstad break down an astrology chart of Midlife Queen, Elizabeth Svatek to show how she was in complete alignment with the work she is doing in the world!
RESOURCES
Yeah, I'm making a stink about this because I have put ALL my resources in one place - yay efficiency!
From hypnotherapy tracks, guides and masterclasses, OR anything I mention in the episodes, you can find them HERE.
Connect with Ashley :
I'm the most profound and intellectual here -->Facebook
I'm the most shouty, silly and scattered here -->TikTok
I'm the most ranty and random here ---> Email
Thursday Apr 18, 2024
Thursday Apr 18, 2024
Ever wondered what astrology says about you as a business owner? Or how to create marketing using your astrology chart? In this episode, Ashley and guest, Rachel Olstad break down an astrology chart of Creative Director at Inner Wealth Global Mike Kitko to show different aspects on messaging and marketing that show up in the stars.
RESOURCES
Yeah, I'm making a stink about this because I have put ALL my resources in one place - yay efficiency!
From hypnotherapy tracks, guides and masterclasses, OR anything I mention in the episodes, you can find them HERE.
Connect with Ashley :
I'm the most profound and intellectual here -->Facebook
I'm the most shouty, silly and scattered here -->TikTok
I'm the most ranty and random here ---> Email
Tuesday Apr 16, 2024
Tuesday Apr 16, 2024
In this episode, Ashley Mae talks about the last part of her Voldemort method, a way to make content that really connects with your ideal customers without them even realizing it. She explains how important it is to not just inspire people with your content, but to also make it really relevant to their lives right now. She uses examples to show how some content might get a lot of likes and comments, but it doesn't actually make people buy anything. Ashley says the trick is to talk about things that matter to your audience right now, not just stuff they already know. She offers some tips to make your content hit home and even promotes her own coaching and a class she's offering.
Here are five key points from Ashley's talk:
- Make sure your content speaks to what's going on in your audience's life right now.
- Don't just inspire people, make sure your content actually gets them to take action.
- Understand what your audience really cares about and talk about that.
- Use examples and ideas that really make your audience stop and think.
- Keep improving your content so it always grabs people's attention and makes them want to work with you.
RESOURCES
Yeah, I'm making stink about this because I have put ALL my resources in one place - yay efficiency!
From hypnotherapy tracks, guides and masterclasses, OR anything I mention in the episodes, you can find them HERE.
Connect with Ashley :
I'm the most profound and intellectual here -->Facebook
I'm the most shouty, silly and scattered here -->TikTok
I'm the most ranty and random here ---> Email
Tuesday Apr 09, 2024
Tuesday Apr 09, 2024
In this episode, Ashley Mae discusses "aha moments" in coaching and content creation. She explains how she helps her clients understand their subconscious beliefs and shift their perspectives. By sharing real stories and hypothetical scenarios, Ashley Mae shows how to reframe limiting beliefs and find new solutions. Using a simple formula, she guides listeners in challenging their own assumptions and achieving personal growth.
5 Takeaways
-
Recognizing "Aha Moments": Ashley Mae talks about those moments when things suddenly click in our minds. It's like when you finally understand something after it being explained a few times.
-
Understanding Subconscious Beliefs: She explains how our hidden thoughts and beliefs can affect our actions without us realizing it. It's like when you're scared of spiders because of something that happened when you were a kid, but you don't consciously remember why.
-
Using Stories to Shift Perspectives: Ashley Mae shows how sharing real-life stories or made-up scenarios can help people see things differently. It's like when your friend tells you about their experience, and suddenly you understand something in a new way.
-
Reframing Limiting Beliefs: She teaches a method for changing negative thoughts into positive ones. It's like when you convince yourself that you're not lazy, you're just looking for the right motivation.
-
Challenging Assumptions for Personal Growth: Ashley Mae encourages listeners to question their own beliefs and assumptions. It's like when you realize that maybe you're not as stuck as you thought—you just needed to look at things from a different angle.
RESOURCES
Yeah, I'm making stink about this because I have put ALL my resources in one place - yay efficiency!
From hypnotherapy tracks, guides and masterclasses, OR anything I mention in the episodes, you can find them HERE.
Connect with Ashley :
I'm the most profound and intellectual here -->Facebook
I'm the most shouty, silly and scattered here -->TikTok
I'm the most ranty and random here ---> Email
Tuesday Apr 02, 2024
Tuesday Apr 02, 2024
Title: The Voldemort Method: Part 3 - Content and Perspective Angles
Description: In this episode, we discuss part 3 of the Voldemort series and why people like your content but don't buy. You'll learn practical tips to create engaging content and stand out in your niche. Discover how to add your unique perspective to your content, understand the impact of astrology on marketing, and access valuable resources to enhance your skills. Tune in to elevate your content creation game!
From this episode, listeners can learn:
- How to create diverse content that resonates with various interests.
- Techniques for adding personal perspectives to enhance authenticity.
- Understanding the influence of astrology on marketing strategies.
- Integrating personal beliefs into content creation for stronger connections.
- Accessing additional resources for improving content creation skills
RESOURCES
Yeah, I'm making a stink about this because I have put ALL my resources in one place - yay efficiency!
From hypnotherapy tracks, guides and masterclasses, OR anything I mention in the episodes, you can find them HERE.
RESOURCES
Yeah, I'm making stink about this because I have put ALL my resources in one place - yay efficiency!
From hypnotherapy tracks, guides and masterclasses, OR anything I mention in the episodes, you can find them HERE.
Connect with Ashley :
I'm the most profound and intellectual here -->Facebook
I'm the most shouty, silly and scattered here -->TikTok
I'm the most ranty and random here ---> Email
Tuesday Mar 26, 2024
Tuesday Mar 26, 2024
In this episode, we're continuing our exploration of the Voldemort method, a unique approach to creating compelling content that resonates with your audience. Today, we'll focus on the second element: Approach.
Approach in Marketing:
-
What is Approach?
- Approach is how you differentiate yourself and your message in the market.
- It's your unique method or process that sets you apart from competitors.
-
Importance of Approach in Digital Marketing:
- Crucial for standing out in a crowded digital landscape.
- Helps establish credibility and build trust with your audience.
-
Developing Your Approach:
- Define your process and give it a catchy name.
- Break down your method into clear, actionable steps.
-
Example: The Match Method
- Magnetic Map: Understand clients' unique energy using astrology and human design.
- Align: Refine offers to ensure alignment with goals and values.
- Target: Attract the right clients using a tailored marketing strategy.
Key Takeaways:
- Be Specific: Provide detailed explanations of your approach to build credibility.
- Be Memorable: Give your method a catchy name to make it memorable and distinctive.
- Show How You Can Help: Highlight how your approach addresses your audience's needs and pain points.
Next Steps:
In the next episode, we'll dive into the third element of the Voldemort method: Angles. Stay tuned to learn how to find the perfect angle for your marketing campaigns and online content.
RESOURCES
Yeah, I'm making stink about this because I have put ALL my resources in one place - yay efficiency!
From hypnotherapy tracks, guides and masterclasses, OR anything I mention in the episodes, you can find them HERE.
Connect with Ashley :
I'm the most profound and intellectual here -->Facebook
I'm the most shouty, silly and scattered here -->TikTok
I'm the most ranty and random here ---> Email
Tuesday Mar 19, 2024
Tuesday Mar 19, 2024
You are consistent with creating content and constantly getting "This is SO good" on your posts but when it comes to people actually buying -- it's pretty slim.
Join me, Ashley Mae, as I dive into my signature "Voldemort Method" showing you the 5 things to infuse in your content and messaging to get people to like and BUY.
RESOURCES
Yeah, I'm making stink about this because I have put ALL my resources in one place - yay efficiency!
From hypnotherapy tracks, guides and masterclasses, OR anything I mention in the episodes, you can find them HERE.
Connect with Ashley :
I'm the most profound and intellectual here -->Facebook
I'm the most shouty, silly and scattered here -->TikTok
I'm the most ranty and random here ---> Email