![The No Fartin’ Around Show | Content Marketing Strategies + Business Astrology For Disruptive Entrepreneurs](https://mcdn.podbean.com/mf/web/5g72vu/Blue_Abstract_Watercolor_Inspirational_Quote_Facebook_Cover-2f0091c16-586c-4dff-cd24-ce6654f9e3b8.png)
![The No Fartin’ Around Show | Content Marketing Strategies + Business Astrology For Disruptive Entrepreneurs](https://pbcdn1.podbean.com/imglogo/image-logo/11425937/Podcast_Art_n8gggz.jpg)
Effective marketing is a lot like farts - it’s disruptive, distinctive & downright unavoidable. In the entrepreneurial world where everyone sounds the same, The No Fartin’ Around Show is here to help unconventional leaders and entrepreneurs like you, create content & marketing that is as potent & powerful as YOU and the work that you do. Your host, Ashley Mae Fernandez, marketing & content strategist, certified NLP practitioner and fellow weirdo who has a unique way of combining subconscious principles (NLP), business astrology/Human Design & Marketing strategy to create unconventional and unforgettable brand messaging, marketing & content that sales for you. Each week she plunges into the minds behind the messages that you’re magnetized to, to bring you fresh perspectives and tangible steps on how to clearly articulate your brilliance in your content, attract perfectly aligned clients and create content that closes clients faster than you can. Along with her knowledge, you will also get no BS advice from top industry disruptors (such as Anthony Trucks, Tracy Litt and so much more) who will talk about what it truly takes to have marketing that makes a big stink (in the best way!)
Episodes
![9. What Your Client Actually Wants - Mind Messaging Series Part 2](https://pbcdn1.podbean.com/imglogo/image-logo/11425937/Podcast_Art_n8gggz_300x300.jpg)
Tuesday Jan 09, 2024
9. What Your Client Actually Wants - Mind Messaging Series Part 2
Tuesday Jan 09, 2024
Tuesday Jan 09, 2024
In this episode, Ashley discusses the critical role of examining what your clients actually want and articulating that specificity in business messaging and marketing
Key Points:
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Balancing Emotional and Ego Desires:
- Highlight the importance of addressing both emotional and ego-based desires.
- Caution against speaking exclusively to either side, advocating for a blend of both in messaging.
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Mindset Shifts in Marketing:
- Acknowledge various mindsets around marketing, particularly obstacles hindering specificity.
- Challenge the traditional corporate marketing mindset and the need for adaptation in the online marketing landscape.
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Attracting vs. Repelling:
- Discuss the shift from a focus on attraction to repulsion as business matures.
- Stress the significance of repelling non-ideal clients through specificity.
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Consistency Sabotage:
- Address the common trap of consistency sabotage, where businesses feel pressure for linear growth.
- Advocate for a shift from a novice mindset to a CEO leadership approach that values cyclical growth and strategic decision-making.
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Understanding Client Needs:
- Encourage a deep understanding of clients, going beyond surface-level desires.
- Emphasize the value of spending time and effort to understand client experiences and challenges.
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Fear of Repelling Clients:
- Discuss the common fear of being too specific and repelling potential clients.
- Highlight the counterintuitive reality that specificity attracts a more engaged and committed audience.
RESOURCES
Yeah, I'm making stink about this because I have put ALL my resources in one place - yay efficiency!
From hypnotherapy tracks, guides and masterclasses, OR anything I mention in the episodes, you can find them HERE.
Connect with Ashley :
I'm the most profound and intellectual here -->Facebook
I'm the most shouty, silly and scattered here -->TikTok
I'm the most ranty and random here ---> Email
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