Effective marketing is a lot like farts - it’s disruptive, distinctive & downright unavoidable. In the digital marketing world where everyone and every company sounds the same, The No Fartin’ Around Show dives deep into the brains behind the brands your ideal clients want to buy from so you can create marketing that is a perfect match to your best fit client. As a fractional CMO specializing in brand messaging strategy and a certified NLP practitioner, your host, Ashley Mae Fernandez, plunges into topics such as client acquisition, subconscious selling, organic marketing strategies, SEO, digital marketing and content marketing to bring you fresh perspectives and tangible steps to high-converting marketing and shortened sales cycles. Along with her knowledge, you will also get no BS advice from top industry disruptors who will talk about what it truly takes to have marketing that makes a big stink (in the best way!)
Episodes
Monday Dec 04, 2023
4. Selling is NOT Serving
Monday Dec 04, 2023
Monday Dec 04, 2023
Ever heard the phrase "Selling is Serving" and it just didn't resonate? In this episode, Ashley digs into the unconventional thoughts around why this phrase is causing more harm than good by evoking subconscious responses based on individual experiences and programming.
Key Learnings:
- The power of neurolinguistic programming (NLP) in marketing and sales.
- Words and phrases can have different meanings based on individual experiences and subconscious programming.
- Changing the meaning of words can lead to shifts in beliefs and behaviors.
- Authentic messaging is crucial for effective marketing.
- Realigning with phrases that resonate personally can enhance communication and connection.
- Understand the impact of subconscious beliefs on marketing and sales.
- Redefine phrases that may not align with your authentic messaging.
- Implement NLP techniques to create more effective and resonant communication.
- Recognize the importance of authenticity in marketing strategies.
- Enhance your ability to connect with your audience through mindful language use.
RESOURCES
Yeah, I'm making stink about this because I have put ALL my resources in one place - yay efficiency!
From hypnotherapy tracks, guides and masterclasses, OR anything I mention in the episodes, you can find them HERE.
Connect with Ashley :
I'm the most profound and intellectual here -->Facebook
I'm the most shouty, silly and scattered here -->TikTok
I'm the most ranty and random here ---> Email
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