Effective marketing is a lot like farts - it’s disruptive, distinctive & downright unavoidable. In the digital marketing world where everyone and every company sounds the same, The No Fartin’ Around Show dives deep into the brains behind the brands your ideal clients want to buy from so you can create marketing that is a perfect match to your best fit client. As a fractional CMO specializing in brand messaging strategy and a certified NLP practitioner, your host, Ashley Mae Fernandez, plunges into topics such as client acquisition, subconscious selling, organic marketing strategies, SEO, digital marketing and content marketing to bring you fresh perspectives and tangible steps to high-converting marketing and shortened sales cycles. Along with her knowledge, you will also get no BS advice from top industry disruptors who will talk about what it truly takes to have marketing that makes a big stink (in the best way!)
Episodes
Tuesday Feb 13, 2024
Tuesday Feb 13, 2024
Introduction:
- The episode delves into the nuances of effective messaging, exploring the gap between what you intend to communicate and how your ideal clients interpret your message.
Section 1: Messaging Intention vs. Interpretation
- Understanding the subtle differences between your messaging intentions and your ideal client's interpretations is crucial for successful communication.
Section 2: The Four Aims of Ideal Client Interpretation
- Explore the key factors — Assets, Actions, Abilities, and Awareness — that shape how your ideal clients interpret your message.
Section 3: Common Messaging Mistake
- Learn to avoid the common mistake of telling your ideal clients what they already know and discover ways to keep your messaging fresh and engaging.
Section 4: Going Deeper: The Importance of Context
- Understand the significance of providing deep context in your messaging to prevent misinterpretation and enhance communication.
Section 5: The Role of Framing in Effective Messaging
- Delve into how framing, including addressing the problem, presenting the desired outcome, and seeking feedback, can significantly impact the effectiveness of your message.
Section 6: Understanding Your Client's Core Beliefs and Desires
- Explore why a deep understanding of your ideal client's core beliefs and desires is paramount for crafting messages that resonate and drive engagement.
Conclusion:
- Summarize the key takeaways: effective messaging involves aligning intentions with interpretations, addressing common mistakes, providing context, utilizing strategic framing, and understanding your client's core beliefs.
RESOURCES
Yeah, I'm making stink about this because I have put ALL my resources in one place - yay efficiency!
From hypnotherapy tracks, guides and masterclasses, OR anything I mention in the episodes, you can find them HERE.
Connect with Ashley :
I'm the most profound and intellectual here -->Facebook
I'm the most shouty, silly and scattered here -->TikTok
I'm the most ranty and random here ---> Email
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