Effective marketing is a lot like farts - it’s disruptive, distinctive & downright unavoidable. In the digital marketing world where everyone and every company sounds the same, The No Fartin’ Around Show dives deep into the brains behind the brands your ideal clients want to buy from so you can create marketing that is a perfect match to your best fit client. As a fractional CMO specializing in brand messaging strategy and a certified NLP practitioner, your host, Ashley Mae Fernandez, plunges into topics such as client acquisition, subconscious selling, organic marketing strategies, SEO, digital marketing and content marketing to bring you fresh perspectives and tangible steps to high-converting marketing and shortened sales cycles. Along with her knowledge, you will also get no BS advice from top industry disruptors who will talk about what it truly takes to have marketing that makes a big stink (in the best way!)
Episodes
Tuesday Jan 02, 2024
Tuesday Jan 02, 2024
In this episode, host Ashley and guest, Rachel dive deep into the reasons why potential clients might not be buying your offers and what you can do to shift into attracting more pre-sold clients. The focus is on understanding ideal clients and the results they desire, emphasizing clarity in messaging and marketing strategies.
Key Points Discussed:
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The Vagueness Trap:
- Many marketers fall into the trap of vague messaging when promoting results.
- Highlighting the importance of specificity over generality in marketing.
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Understanding Client Needs:
- Shift from "helping clients make more money" to addressing the specific challenges clients face.
- The importance of identifying the one thing clients believe is hindering their success.
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Marketing for High-Caliber Clients:
- Higher caliber clients prefer specificity over generality.
- The need to articulate not just the result but also the reason clients believe they haven't achieved it.
4. Nuances of Messaging:
- Subtle shifts in language to connect with clients on logical and emotional levels.
- Understanding the client's perspective and speaking directly to their thoughts and desires.
Conclusion:
- Clarity in messaging, understanding client needs, and creating a precise ideal client profile are key to attracting the right audience and boosting sales.
Keywords: Digital Marketing, Ideal Clients, Marketing Strategies, Client Resistance, Clarity in Messaging, Offer Creation, High-Caliber Clients, Copywriting skills.
RESOURCES
Yeah, I'm making stink about this because I have put ALL my resources in one place - yay efficiency!
From hypnotherapy tracks, guides and masterclasses, OR anything I mention in the episodes, you can find them HERE.
Connect with Ashley :
I'm the most profound and intellectual here -->Facebook
I'm the most shouty, silly and scattered here -->TikTok
I'm the most ranty and random here ---> Email
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