Effective marketing is a lot like farts - it’s disruptive, distinctive & downright unavoidable. In the digital marketing world where everyone and every company sounds the same, The No Fartin’ Around Show dives deep into the brains behind the brands your ideal clients want to buy from so you can create marketing that is a perfect match to your best fit client. As a fractional CMO specializing in brand messaging strategy and a certified NLP practitioner, your host, Ashley Mae Fernandez, plunges into topics such as client acquisition, subconscious selling, organic marketing strategies, SEO, digital marketing and content marketing to bring you fresh perspectives and tangible steps to high-converting marketing and shortened sales cycles. Along with her knowledge, you will also get no BS advice from top industry disruptors who will talk about what it truly takes to have marketing that makes a big stink (in the best way!)
Episodes
Tuesday Jun 25, 2024
Tuesday Jun 25, 2024
In this episode, guest, Natalie Bullen, founder and creator of Unapologetic Wealth, dives deep into the unconventional money mindset shifts that empower entrepreneurs to create unapologetic wealth. Natalie discusses how she helps people charge more, sell better, and faster to their dream clients, predominantly on Facebook. The conversation highlights the critical role of money mindset in consistent sales, messaging, and overall business success.
Key Topics Covered:
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The Root of Money Mindset Issues
- how subconscious beliefs about money affect consistency in sales and business operations.
- Natalie identifies the most common money mindset block: "Nobody will pay what I want for what I'm good at."
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The Starving Artist Mentality
- Debunking the belief that artistic talents and passions cannot be highly monetized.
- Comparisons between the perceived value of different forms of art and entertainment.
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Ancestral and Societal Influences on Money Mindset
- Natalie shares her family’s history and how generational experiences with money impact current beliefs.
- Broader discussion on how historical limitations for women and marginalized groups shape present-day money mindsets.
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Shifting Beliefs and Suspending Doubts
- Strategies for identifying and challenging inherited beliefs about money and success.
- Natalie’s approach to easing clients into new beliefs by suspending their existing ones and testing new hypotheses.
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The Importance of Data and Representation
- The necessity of finding data points and examples that disprove limiting beliefs.
- Natalie emphasizes the importance of transparency and representation in fostering belief in new possibilities.
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Practical Steps to Change Mindset and Business Outcomes
- Advice on setting realistic goals, tracking activities, and ensuring congruency between beliefs and actions.
- The significance of consistent sales activities and marketing efforts in achieving business success.
Connect with Natalie Bullen:
- Website: Unapologetic Wealth
- Facebook: Natalie Bullen
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