Effective marketing is a lot like farts - it’s disruptive, distinctive & downright unavoidable. In the digital marketing world where everyone and every company sounds the same, The No Fartin’ Around Show dives deep into the brains behind the brands your ideal clients want to buy from so you can create marketing that is a perfect match to your best fit client. As a fractional CMO specializing in brand messaging strategy and a certified NLP practitioner, your host, Ashley Mae Fernandez, plunges into topics such as client acquisition, subconscious selling, organic marketing strategies, SEO, digital marketing and content marketing to bring you fresh perspectives and tangible steps to high-converting marketing and shortened sales cycles. Along with her knowledge, you will also get no BS advice from top industry disruptors who will talk about what it truly takes to have marketing that makes a big stink (in the best way!)
Episodes
Tuesday Apr 30, 2024
Tuesday Apr 30, 2024
There is one phrase in the marketing world that is widely known that might actually be working against you. In this episode, Ashley breaks down the subconscious downfalls of believing this statement and how it is keeping you from creating content that attracts your ideal clients.
In this episode, Ashley breaks down the following:
- The stages of client awareness in the buying process, emphasizing the importance of targeting clients in stages 4 and 5 so that you can connect with those who are ready to invest in your solution.
- The significance of building trust and showcasing your unique approach so that you can attract clients who are fully aware of their problem and actively seeking a solution.
- The "five A method" for understanding ideal clients, including their assets, actions, abilities, awareness, and attractions, so that you can tailor your messaging to resonate with them effectively.
- The necessity of avoiding generic educational content and instead focusing on providing value and demonstrating your unique solution so that you can attract and convert ideal clients who are already aware of their needs.
RESOURCES
Yeah, I'm making stink about this because I have put ALL my resources in one place - yay efficiency!
From hypnotherapy tracks, guides and masterclasses, OR anything I mention in the episodes, you can find them HERE.
Connect with Ashley :
I'm the most profound and intellectual here -->Facebook
I'm the most shouty, silly and scattered here -->TikTok
I'm the most ranty and random here ---> Email
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